Companies need to be present almost everywhere to make their existence known to people, and boost their sales to profit. In the age of internet, this should not be that hard, compared with the traditional advertising methods such as putting up ads on tarpaulins and newspapers, giving out pamphlets, or through radio or television.
The internet offers a faster and cheaper way of getting known. However, there is still a game to play. Whoever gets the highest visit on their websites may equate to having the most number of sales. For example, your company is offering printing services in Singapore. A computer user may just simply type ‘printing services in Singapore’ and whichever company has the repeated exact words would be the first to appear on the results. By clicking the company’s website, you might just become their customer, and this would be an added profit to the company.
Marketing in the Internet
In this digital age, words such as search engine optimization (SEO) and pay-per-click (PPC) search engine marketing become mainstream. Aside from using social media including Facebook and Instagram which are the common platforms for advertisements, companies still put up their own websites to showcase their products and services. How these websites become known to computer users depend on the internet marketing techniques involved, known as SEM. These services are offered by advertising agencies or by freelance individuals who have knowledge in writing and internet analytics for a price.
Search Engine Optimization
Just like what has been discussed on earlier, this technique involves the use of keywords to top the search engine results. A writer would have to use a specific keyword repeatedly all throughout the article which would be used as a content of a particular website.
Search Engine Marketing
SEM is known to be one of the effective ways to boost presence in the competitive marketplace. This involves the bidding for a keyword with the search engine company such as Google, Yahoo and Bing. The keyword should be something that is common and is expected to be entered by users of search engines. As users click the online advertisements set up by these advertising companies or individuals, the company being advertised pays the latter at a pay-per-click (PPC) basis.
SEO is based on contents, especially articles, to expand the presence of your business. You do not have to pay the search engine company to do this for you, but instead, you have to hire an individual or an SEO firm to do the write-ups for you that will best fit your company’s website.
In SEM, you need to pay the search engine company, usually through an advertising agency, so that your brand can be one of the top search results. You then pay this advertising company due to the pay-per-click rule that is stated on your contract.
Believe it or not, a lot of businesses overseas hire Filipino workers online to help them in their businesses. There is a growing number of SEO services in Manila due to Filipinos’ prowess in writing and in English. Moreover, there are companies in the Philippines that offer SEO services at rates that most companies find reasonable.
Businesses in the US, UK, Canada and Australia have already off-shored their SEO and SEM to the Philippines as the Southeast Asian country offers good quality of these services at a lower price.